20+Years Experience
Traditional film and video production, now advanced through AI-assisted creative workflows.
AI Video Creative Director + Hands-On Producer
Raffy Dematawarandirects & producesAI-driven video forfilms, technology,& product brands.
Direct the sequence
AI VIDEO CREATIVE DIRECTOR + HANDS-ON PRODUCER
Available for selected projects, agency partnerships, and senior AI creative leadership roles.
1,000+Assets
Produced and managed across product launches, broadcast, social, retail, and internal marketing.
300+Projects
Delivered across animation, rendering, product video, commercials, and campaign production.
100%Job Success
Top Rated Plus on Upwork, with a 100% Job Success score built through consistently reviewed client work.
SELECTED WORK
A selection of SaaS commercials, AI-assisted films, technology product videos, motion graphics, 3D animation, and visual-development work.
Script-to-Screen AI Narrative / Neon-Noir Crime Thriller
The God Killer
A Client Screenplay Developed Into a Cinematic AI Proof of Concept
A competitive $50 trial grew into a $6,050 engagement spanning character development, world building, a 47-second teaser, and a five-minute narrative proof of concept.
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AI Video Production / Generative Filmmaking
Dead Wrong
An Ensemble AI Horror-Comedy Teaser Built Through Character Continuity and Directed Generation
An original zombie horror-comedy teaser showing how recurring characters, designed creatures, connected environments, editing, and sound become one finished film.
View Case Study
AI Video Production / Generative Filmmaking
Useless Man
A Character-Driven AI Film Teaser Built Through References, Continuity, Editing, and Sound
An original deadpan superhero comedy teaser showing how structured character references, directed scene generation, continuity review, CapCut editing, and sound become one finished piece.
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Isometric Architectural Visualization / Scroll-Triggered Website Motion
Azimuth Builders
Scroll-Driven Construction Animation
A five-phase isometric building sequence designed to connect into one continuous structure as users moved upward through a reverse-scroll website.
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SaaS Product Video / AI Video Production
SearchLocal
From One Test Commercial to a Three-Video Campaign
A paid test project that grew into three 30-second SaaS commercials using AI-generated visuals, custom platform animation, voiceover, editing, sound design, and reusable campaign assets.
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Cinematic AI Film / Immersive Event Display
The Strength of Milo
Cinematic AI film for extreme-wide screens.
A 2:15 historical AI film shaped as one cinematic narrative for extreme-wide seminar screens and standard UHD delivery.
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Instagram Reels / Meta Ads / Vintage Comics
James Strand Comic Reel Campaign
One five-second comic edit grew into a twelve-video vertical campaign, including a 56.8-second James Strand Collection story ad built with Golden Age graphics, captions, sound, archival references, and AI-assisted visuals.
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AI Video Production / Short-Form Video
Effective Accelerationism
12-Part Tech Evolution Video Series
An AI-assisted short-form series spanning AI, longevity, robotics, quantum computing, bioengineering, space exploration, and immersive realities, developed from client brief through final post-production.
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Proposal Films / AI Video Storytelling
Cinematic AI Videos
Three proposal-stage concept films spanning Amazon wildlife, fighter aviation, and polar maritime operations, built through cinematic visual direction, AI-assisted production, editing, compositing, and sound-led pacing.
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AI SaaS Content / Product Storytelling
ElevenLabs - AI SaaS Product Storytelling
ElevenLabs AI SaaS Product Storytelling
Short-form SaaS storytelling combining product UI, original motion, generative visuals, and clean brand-led editing.
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AI UGC VIDEO / PRODUCT AD SERVICES
AI UGC & Product Ad Services
A productized short-form video system for realistic AI creators, product-first UGC ads, hook-led planning, captions, sound, and platform-ready delivery.
View Case StudyThe problems usually appear between the scenes.
AI can create an impressive scene in seconds. The real problems usually appear between the scenes.
The product changes. The style drifts. The message gets buried. The motion feels disconnected. The final edit looks like a collection of generated clips instead of one clear campaign.
I direct the full production so the concept, product, visuals, pacing, sound, and final delivery work together.
My edge is not simply prompting. I understand what happens before generation, after generation, and between every review.
I can lead the full project or work with your internal team, agency, editor, designer, or production partner.
Product Launch Films and Demos
Hero films, product commercials, feature announcements, SaaS demos, explainer videos, retail content, and social campaign versions built around one clear product story.
Generative AI Video Production
Concept development, scripting support, storyboards, visual references, text-to-video, image-to-video, AI scene generation, editing, compositing, sound design, and final polish.
SaaS Commercials and Product Demos
SaaS commercials, product demonstrations, feature explainers, interface-led stories, motion graphics, campaign cutdowns, and channel-ready versions.
AI UGC and Product Advertising
AI UGC concepts, product ads, creator-style scripts, visual references, short-form edits, alternate hooks, vertical versions, captions, and product-focused campaign assets.
Motion Design and 3D Product Visuals
Motion graphics, product animation, 3D rendering, feature callouts, UI motion, typography, transitions, and post-production that make the product easier to understand and remember.
AI Creative Workflow and Quality Review
Prompt and reference systems, workflow testing, brand-consistency checks, video-reframing review, visual quality control, production standards, and human-in-the-loop review.
Instead of hiring separate people for concept development, AI generation, motion graphics, 3D, editing, and social versions, you can work with one creative lead who understands the full production.
I shape the concept, lock the visual direction, direct the production, review the quality, and prepare the final campaign assets.
Typical project scope
- Creative direction and concept
- Mood board and visual references
- Script and storyboard support
- Hero product film or product demo
- Motion graphics and 3D visuals
- AI-assisted scene production
- Social cutdowns and format versions
- Product stills or campaign frames
- Final quality review and delivery
Every project is scoped around the product, audience, channels, usage, timeline, and production requirements.
Define the goal
We clarify the audience, message, channels, deadline, product details, and what the viewer should understand or do after watching.
Lock the visual system
I establish the story, references, product rules, visual style, motion direction, formats, and quality standards before full production begins.
Build the film
Production may combine generative AI, motion design, 3D, editing, compositing, typography, sound, and traditional post-production.
Review it like a campaign
Every scene is checked for product consistency, brand accuracy, pacing, continuity, text readability, logo placement, sound, and final format requirements.
Deliver cleanly
Final assets are prepared for the required channels, formats, aspect ratios, and campaign uses. Source files and production documents are included when agreed in the project scope.
ABOUT RAFFY
I began my career in industrial and product design, creating products, packaging, presentation materials, and buyer-facing visuals for international markets.
I later spent more than 15 years leading multimedia production for TCL Communication / Alcatel Smartphones in Shenzhen. My work covered product films, motion graphics, 3D animation, retail videos, photography, post-production, campaign assets, localization, and creative team management.
Today, I combine that production background with generative AI. I remain hands-on with concepts, storyboards, AI visuals, motion, editing, 3D, and quality review while also directing teams and building repeatable production workflows.
I do not use AI to avoid creative thinking. I use it to expand what a well-directed production can make.
WHAT CLIENTS SAY
1 / 9
“Don't waste time like we did - hire Raffy today.”
Product Launch Project
For a product, feature, campaign, or company announcement that needs a clear concept and a complete set of video assets.
Typical work
Launch films, product demos, motion graphics, 3D visuals, campaign cutdowns, and social versions.
Fractional AI Video Creative Direction
Ongoing creative direction for teams that already have editors, designers, or production partners but need senior support for AI video, visual standards, project review, and final quality.
Typical work
Monthly planning, concepts, storyboards, workflow decisions, creative review, team guidance, and final approval.
AI Workflow and Quality Review
A focused review for companies using generative AI in video or image production but struggling with consistency, repeatability, quality, or team adoption.
Typical work
Workflow mapping, tool testing, visual QA, prompt and reference systems, production checklists, and review standards.
I am open to the right remote leadership role where I can combine hands-on AI video production with creative direction, product storytelling, motion design, 3D, workflow development, team leadership, and quality review.
Send your product, brief, script, timeline, and one or two visual references.
I will review what you have and recommend the clearest production path, the right deliverables, and where AI, motion, 3D, or traditional editing should be used.