ABOUT RAFFY
A product designer who grew into a global multimedia leader and AI video creative director.
I have spent more than 20 years creating and directing product visuals, motion graphics, 3D animation, video, campaign content, and creative-production systems.
My background started with industrial design. That training taught me to think about how a product works, how it is shaped, how it should be presented, and what the customer needs to understand.
Career story
I began my career creating product, packaging, and presentation materials for international customers across Europe, Asia, and the United States.
In 2009, I joined TCL Communication / Alcatel Smartphones in Shenzhen. Over the next 15 years, I led global multimedia production across product video, 3D animation, motion graphics, photography, retail content, launch visuals, post-production, and localization.
I managed, trained, and reviewed the work of designers, editors, animators, and production specialists. I also helped build internal production capabilities that reduced the need to outsource creative work.
As generative AI became part of modern production, I added it to an existing foundation in story, design, motion, 3D, editing, product marketing, and creative review.
Today, I work as an AI Video Creative Director and hands-on Producer. I create selected projects through Upwork and lead production through The Elite Videopreneurs.
AI should make production more capable, not less thoughtful.
I do not believe that a generated scene is finished work.
It still needs a reason to exist, a clear message, a place in the story, consistent design, controlled movement, good editing, readable text, clean sound, and a final review by someone who understands production.
My job is to connect those parts.
What I bring
- Creative direction and hands-on production
- Product storytelling and launch experience
- Motion design and 3D product visualization
- Generative AI video and image production
- Editing, compositing, and post-production
- Creative team leadership
- Workflow development and quality review
- Global production and localization experience
- English, Mandarin, and Tagalog communication
Career proof
- 20+ years across product design, multimedia production, motion, 3D, video, and AI-assisted workflows
- 1,000+ campaign-ready assets produced and managed
- 80+ animation, rendering, product-video, and commercial projects
- Managed, trained, and reviewed a creative team of 10+
- Outstanding Employee of the Year, TCL Industries, 2020
- Bachelor of Science in Industrial Design, Mapua Institute of Technology