SAAS PRODUCT VIDEO / AI-ASSISTED COMMERCIAL PRODUCTION

From One Test Commercial to a Three-Video Campaign

SearchLocal business owner viewing the Bella's Bistro listing

Showing Where Local Business Meets Locals

SearchLocal supplied the scripts and its website and web app as source material, but no finished video or image library. I created most of the campaign imagery through an AI-assisted production workflow, then refined and animated the product UI and UX for the Meta ads. The first paid test impressed the client enough to commission two more commercials and expand the engagement into voiceover updates, reusable campaign assets, and file-conversion support.

Project classification: Paid Client Engagement. Commercial proof: Commercial Client Proof.

Client
SearchLocal
Industry
Local business technology platform
My role
AI Video Producer, Motion Designer, and Editor, with creative direction across the full production
Initial scope
One paid 30-second test commercial
Final scope
Three 30-second commercials, voiceover support, reusable campaign assets, and file conversions
Format
1920 x 1080 Full HD
Year
2026
Status
Three commercials completed, with more work discussed

PROJECT GROWTH

1 paid test video became 3 completed commercials, plus additional voiceover and file-conversion support, and 5.0 client feedback.

More work has been discussed but is not yet presented as confirmed.

SearchLocal was producing a larger series of 30-second streaming TV commercials and wanted to test additional video producers.

The client supplied the scripts, product direction, platform materials, and a rough reference. They did not want another illustrated explainer. The goal was a cleaner commercial style using believable local-business scenes, platform visuals, strong pacing, motion graphics, voiceover, sound, and a clear promotional ending.

I reviewed the available concepts, recommended a direction, and proposed a production process covering storyboarding, visual generation, editing, motion graphics, sound, and final delivery.

Each commercial had only 30 seconds to introduce a business need, communicate a product benefit, show enough of the platform, and finish with a clear call to action.

The work also needed to combine several visual layers without feeling disconnected:

  • AI-generated local-business and customer scenes
  • SearchLocal platform and dashboard visuals
  • Motion graphics and typography
  • Voiceover, music, and sound effects
  • Promotional copy and calls to action
  • Reusable campaign end-card assets

SearchLocal also needed to change promotional codes and campaign messages later. The final delivery therefore had to support the client's in-house editing workflow, not only provide a locked final export.

LOCAL-BUSINESS AWARENESS

Local Business Wake-Up Call

30 seconds / 1920 x 1080 Full HD

SearchLocal local business owner checking his phone at a cafe

A direct call for local businesses to strengthen their online presence, claim their profile, and compete for local customers.

  • Local-business visual development
  • SearchLocal product and platform motion
  • Typography and promotional CTA
  • Voiceover, music, and sound effects
People using their phones outside a local shop in the SearchLocal commercial
Local business owner using SearchLocal on a laptop
SearchLocal All-in-One Local Hub displayed on a laptop
SearchLocal dashboard showing views, calls, coupons, and leads

PRODUCT-LED COMMERCIAL

More Than a Listing

30 seconds / 1920 x 1080 Full HD

SearchLocal Sunrise Coffee Company listing displayed over a local map

A product-led commercial positioning SearchLocal as more than a basic directory listing.

  • SearchLocal product and platform motion
  • Product-feature sequencing
  • Motion graphics and typography
  • Voiceover, music, and sound effects
SearchLocal map connecting local listings across a community
SearchLocal profile for Sunrise Coffee Company
Coffee shop owner managing SearchLocal from a laptop
SearchLocal campaign screen with a QR code and performance dashboard

CUSTOMER-AND-BUSINESS STORY

Where Local Business Meets Locals

30 seconds / 1920 x 1080 Full HD

SearchLocal business owner viewing the Bella's Bistro listing

A customer-and-business story connecting local discovery with the tools SearchLocal provides to business owners.

  • Local-business and customer visual development
  • SearchLocal product and platform motion
  • Editing and controlled pacing
  • Voiceover, music, and sound effects
SearchLocal categories displayed over a local business district
Local business owner and customer connected through SearchLocal
SearchLocal dashboard showing deals, services, and menus
Local business owner reviewing SearchLocal profile activity

I handled the commercials from planning through final delivery.

  • Reviewed the scripts, platform, and visual reference
  • Recommended the production direction
  • Built storyboards and shot plans
  • Generated and selected local-business and lifestyle visuals
  • Prepared production assets
  • Created SearchLocal interface and dashboard motion
  • Edited scenes and controlled the pacing
  • Generated and replaced voiceovers when needed
  • Added music, sound effects, and final sound treatment
  • Designed branded promotional end cards
  • Prepared reusable campaign assets
  • Supplied alternate exports and file conversions
  • Completed revisions and final Full HD delivery

The commercials followed one basic rule: show the local-business situation first, then introduce SearchLocal as the clear next step.

Rather than opening with a long platform explanation, each video uses short visual beats to establish the need, introduce the platform, show selected features, and close with a direct campaign message.

  1. Align on the direction. Reviewed the script, existing platform, visual reference, audience, and intended commercial style.
  2. Plan the 30-second structure. Turned the script into a shot plan with clear visual beats for the problem, product, features, and offer.
  3. Build the visual assets. Created and selected business scenes, product-interface elements, campaign graphics, and supporting visuals.
  4. Animate and edit the product story. Combined platform motion, generated scenes, typography, voiceover, music, and sound into one continuous commercial.
  5. Review and deliver. Checked pacing, interface readability, brand consistency, voice timing, CTA clarity, output settings, and reusable campaign files.

Image generation and visual development

  • Nano Banana Pro
  • Flux
  • Midjourney

AI video generation

  • Kling 3.0
  • Google Veo 3

Voice production

  • ElevenLabs v3

Editing, motion, and final composition

  • CapCut
  • Adobe After Effects

SearchLocal needed promotional messages and codes to change across campaigns. I prepared clean Full HD end-card assets and reusable files so the client's in-house team could update the final campaign message without rebuilding the entire commercial.

Delivered support included

  • Final 1920 x 1080 video exports
  • Voiceover updates and replacements
  • Reusable end-card assets
  • Campaign message and promo-code support
  • Alternate exports and file conversions
  • Organized production materials

CLIENT FEEDBACK

“Don't waste time like we did - hire Raffy today.”

George Budd, SearchLocal
5.0 Upwork review

The client said the engagement followed a review of several freelancers and praised the work for consistent quality, timely delivery, reasonable pricing, reliability, and clear communication.

SearchLocal 5.0 Upwork review from George Budd

What began as one paid test became a three-commercial engagement.

  • Three 30-second Full HD commercials
  • Three different product and campaign messages
  • AI-generated local-business and customer visuals
  • SearchLocal platform and dashboard motion
  • Generated and revised voiceovers
  • Editing, motion graphics, sound, and final composition
  • Reusable campaign support
  • Additional file conversions
One test project became repeat paid work and a wider production relationship.

Send the product, brief, timeline, and current materials. I will recommend the clearest production path.

Continue exploring Raffy's work