SAAS PRODUCT VIDEO / AI-ASSISTED COMMERCIAL PRODUCTION
From One Test Commercial to a Three-Video Campaign
Showing Where Local Business Meets Locals
SearchLocal supplied the scripts and its website and web app as source material, but no finished video or image library. I created most of the campaign imagery through an AI-assisted production workflow, then refined and animated the product UI and UX for the Meta ads. The first paid test impressed the client enough to commission two more commercials and expand the engagement into voiceover updates, reusable campaign assets, and file-conversion support.
Project classification: Paid Client Engagement. Commercial proof: Commercial Client Proof.
PROJECT GROWTH
1 paid test video became 3 completed commercials, plus additional voiceover and file-conversion support, and 5.0 client feedback.
More work has been discussed but is not yet presented as confirmed.
SearchLocal was producing a larger series of 30-second streaming TV commercials and wanted to test additional video producers.
The client supplied the scripts, product direction, platform materials, and a rough reference. They did not want another illustrated explainer. The goal was a cleaner commercial style using believable local-business scenes, platform visuals, strong pacing, motion graphics, voiceover, sound, and a clear promotional ending.
I reviewed the available concepts, recommended a direction, and proposed a production process covering storyboarding, visual generation, editing, motion graphics, sound, and final delivery.
Each commercial had only 30 seconds to introduce a business need, communicate a product benefit, show enough of the platform, and finish with a clear call to action.
The work also needed to combine several visual layers without feeling disconnected:
SearchLocal also needed to change promotional codes and campaign messages later. The final delivery therefore had to support the client's in-house editing workflow, not only provide a locked final export.
LOCAL-BUSINESS AWARENESS
30 seconds / 1920 x 1080 Full HD
A direct call for local businesses to strengthen their online presence, claim their profile, and compete for local customers.
PRODUCT-LED COMMERCIAL
30 seconds / 1920 x 1080 Full HD
A product-led commercial positioning SearchLocal as more than a basic directory listing.
CUSTOMER-AND-BUSINESS STORY
30 seconds / 1920 x 1080 Full HD
A customer-and-business story connecting local discovery with the tools SearchLocal provides to business owners.
I handled the commercials from planning through final delivery.
The commercials followed one basic rule: show the local-business situation first, then introduce SearchLocal as the clear next step.
Rather than opening with a long platform explanation, each video uses short visual beats to establish the need, introduce the platform, show selected features, and close with a direct campaign message.
SearchLocal needed promotional messages and codes to change across campaigns. I prepared clean Full HD end-card assets and reusable files so the client's in-house team could update the final campaign message without rebuilding the entire commercial.
Delivered support included
CLIENT FEEDBACK
“Don't waste time like we did - hire Raffy today.”
George Budd, SearchLocal
5.0 Upwork review
The client said the engagement followed a review of several freelancers and praised the work for consistent quality, timely delivery, reasonable pricing, reliability, and clear communication.
What began as one paid test became a three-commercial engagement.
One test project became repeat paid work and a wider production relationship.
Send the product, brief, timeline, and current materials. I will recommend the clearest production path.