Image generation and visual development
- Nano Banana Pro
- Flux
- Midjourney
SAAS PRODUCT VIDEO / AI-ASSISTED COMMERCIAL PRODUCTION
SearchLocal: From One Test Commercial to a Three-Video Campaign
SearchLocal initially hired me to produce one 30-second commercial as a paid test. After approving the first delivery, the client commissioned two more commercials and expanded the work to include voiceover updates, reusable campaign assets, and file-conversion support.
- Client
- SearchLocal
- Industry
- Local business technology platform
- My role
- AI Video Producer, Motion Designer, and Editor, with creative direction across the full production
- Initial scope
- One paid 30-second test commercial
- Final scope
- Three 30-second commercials, voiceover support, reusable campaign assets, and file conversions
- Format
- 1920 x 1080 Full HD
- Year
- 2026
- Status
- Three commercials completed, with more work discussed
PROJECT GROWTH
From a test project to repeat paid work
1 paid test video became 3 completed commercials, plus additional voiceover and file-conversion support, and 5.0 client feedback.
More work has been discussed but is not yet presented as confirmed.
The brief
SearchLocal was producing a larger series of 30-second streaming TV commercials and wanted to test additional video producers.
The client supplied the scripts, product direction, platform materials, and a rough reference. They did not want another illustrated explainer. The goal was a cleaner commercial style using believable local-business scenes, platform visuals, strong pacing, motion graphics, voiceover, sound, and a clear promotional ending.
I reviewed the available concepts, recommended a direction, and proposed a production process covering storyboarding, visual generation, editing, motion graphics, sound, and final delivery.
The challenge
Each commercial had only 30 seconds to introduce a business need, communicate a product benefit, show enough of the platform, and finish with a clear call to action.
The work also needed to combine several visual layers without feeling disconnected:
- AI-generated local-business and customer scenes
- SearchLocal platform and dashboard visuals
- Motion graphics and typography
- Voiceover, music, and sound effects
- Promotional copy and calls to action
- Reusable campaign end-card assets
SearchLocal also needed to change promotional codes and campaign messages later. The final delivery therefore had to support the client's in-house editing workflow, not only provide a locked final export.
My role
I handled the commercials from planning through final delivery.
- Reviewed the scripts, platform, and visual reference
- Recommended the production direction
- Built storyboards and shot plans
- Generated and selected local-business and lifestyle visuals
- Prepared production assets
- Created SearchLocal interface and dashboard motion
- Edited scenes and controlled the pacing
- Generated and replaced voiceovers when needed
- Added music, sound effects, and final sound treatment
- Designed branded promotional end cards
- Prepared reusable campaign assets
- Supplied alternate exports and file conversions
- Completed revisions and final Full HD delivery
The production approach
The commercials followed one basic rule: show the local-business situation first, then introduce SearchLocal as the clear next step.
Rather than opening with a long platform explanation, each video uses short visual beats to establish the need, introduce the platform, show selected features, and close with a direct campaign message.
- Align on the direction. Reviewed the script, existing platform, visual reference, audience, and intended commercial style.
- Plan the 30-second structure. Turned the script into a shot plan with clear visual beats for the problem, product, features, and offer.
- Build the visual assets. Created and selected business scenes, product-interface elements, campaign graphics, and supporting visuals.
- Animate and edit the product story. Combined platform motion, generated scenes, typography, voiceover, music, and sound into one continuous commercial.
- Review and deliver. Checked pacing, interface readability, brand consistency, voice timing, CTA clarity, output settings, and reusable campaign files.
The three commercials
The engagement resulted in three separate 30-second commercials, each focused on a different part of the SearchLocal offer.
A feature-led commercial showing how local businesses can use platform tools often associated with larger companies.
Production tools
AI video generation
- Kling 3.0
- Google Veo 3
Voice production
- ElevenLabs v3
Editing, motion, and final composition
- CapCut
- Adobe After Effects
Built for more than one export
SearchLocal needed promotional messages and codes to change across campaigns. I prepared clean Full HD end-card assets and reusable files so the client's in-house team could update the final campaign message without rebuilding the entire commercial.
Delivered support included
- Final 1920 x 1080 video exports
- Voiceover updates and replacements
- Reusable end-card assets
- Campaign message and promo-code support
- Alternate exports and file conversions
- Organized production materials
CLIENT FEEDBACK
“Don't waste time like we did - hire Raffy today.”
George Budd, SearchLocal
5.0 Upwork review
The client said the engagement followed a review of several freelancers and praised the work for consistent quality, timely delivery, reasonable pricing, reliability, and clear communication.
The result
What began as one paid test became a three-commercial engagement.
- Three 30-second Full HD commercials
- Three different product and campaign messages
- AI-generated local-business and customer visuals
- SearchLocal platform and dashboard motion
- Generated and revised voiceovers
- Editing, motion graphics, sound, and final composition
- Reusable campaign support
- Additional file conversions
One test project became repeat paid work and a wider production relationship.
Need a product video that works as one campaign?
Send the product, brief, timeline, and current materials. I will recommend the clearest production path.